Mariya Nurislamova is best referred to as the co-founder and CEO of Scentbird, the favored subscription company billed since the “Netflix of perfume.” Over time she has also launched Deck of Scarlet, a immediate-to-customer natural beauty brand name, and Drift, a scent-concentrated vehicle accent line.

Having said that, by night she transforms into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is Mariya,” which has amassed in excess of 102,000 subscribers and options greater than 1,200 video clips. Her spiritual messages Mix guided meditations, Electrical power channeling, and cosmic philosophy, attracting a significant and engaged audience.

Digital Presence & Material
On YouTube, Mariya’s output spans:

Meditations & channeling periods: Focused on chakras, Strength portals, therapeutic, and quantum manifestation.

Intuitive Q&A video clips: Open up, particular interactions where by she addresses viewers’ deepest questions.

Brief-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~three hundred,000 followers throughout platforms.

Her cross-System access would make her a noteworthy voice in the fashionable spirituality arena.

Entrepreneurial Journey
Even though her spiritual identification thrives on the web, her founder persona is rooted in tangible organization achievements:

Scentbird (2014–current): A membership design supplying above 800 fragrance alternatives to ~700,000 subscribers in the U.S. and Canada, backed by YC and boosting about $25 million in venture funding.

Deck of Scarlet: A beauty membership palette introduced in 2018–19, collaborating with leading influencers to provide curated make-up kits below $thirty just about every two months.

Drift: A seamless nod to her scent-obsessed branding, providing fragrance options to vehicles.

Her entrepreneurial increase is widely protected by organization outlets for instance Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.

The Awakening: Spiritual Transform in 2018
In 2018, Mariya seasoned what she describes as being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Soon immediately after, she launched her spirituality-centered content material throughout YouTube, Instagram, and TikTok.

Given that then, her written content has delved into:

Living in “the Matrix”, a simulated fact framework.

Therapeutic through energy, which include claims like self-therapeutic most cancers or AIDS and processing miscarriage as being a karmic alternative.

Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked tooth with further spiritual meaning.

These substantial-assertion beliefs eventually collided with her community profile.

Controversies & General public Backlash
By mid-2024, Mariya’s spiritual content began to conflict along with her company image. The Organization of Vogue reported on subscribers, influencers, and also inside mirrored brands boosting alarms following finding statements about Hitler being a Trainer of “3D World warfare,” denials of disease, and crystal divination—all below Mariya’s true title.

Notable critics:

YouTuber Keya’s Entire mariya nurislamova world and Zachary Michael said they’d no more collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have overtly named out her pseudoscientific statements and questioned the caliber of Scentbird’s support.

Despite the backlash, Mariya insists she keeps her identities distinct and stands by her spiritual mission, unbowed by tension to eliminate written content .

Strengths & Strategic Deserves
1. Authentic Dual Persona
Mariya’s mixture of tech entrepreneurship and spiritual instructing is unusual amongst her peers. It offers:

An genuine private brand name that resonates with customers seeking further connections.

Diversified profits streams across retreat events ($one,111 to $one hundred twenty five,000) and private channeling classes.

2. Scale & Impact
Business enterprise expansion: Scentbird studies 45–fifty% YoY development because 2022, profitability considering the fact that 2019, with yearly revenues surpassing $100 million.

Cultural visibility: Her spiritual channel garners many hundreds of 1000s of views for each video, developing viral cultural presence.

three. Faithful Neighborhood
Over 1,two hundred movies and dependable uploads have created a cult-like subsequent of seekers open up to her Power-dependent and mystical offerings.

Emerging Threats & Identity Troubles
Brand Status Risk
Traders, employees, and consumers may perhaps check out Mariya’s metaphysical promises as off-Placing, possibly eroding model trust.

Material Moderation & Legal responsibility
Daring promises in well being and spirituality may possibly invite social-System warnings, regulatory scrutiny, or debates over ethical accountability in impact.

Stakeholder Confusion
Despite her assurances, investors continue to be mostly unaware of her spiritual identification. Any perceived misalignment could pressure stakeholder assurance.

Route In advance: Navigating Twin Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and company worlds far more proficiently—protecting spiritual content on separate platforms or under a pseudonym.

Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness components into her brand names (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her much more ethereal material with evidenced-primarily based assistance, she could increase her base while reducing alienation.

Final Views
Mariya Nurislamova stands in a unusual intersection—the place enterprise‑grade entrepreneurship satisfies spiritual authority. She has created a scalable, rewarding enterprise empire, whilst capturing the imaginations of electronic-age spiritual seekers.

Still this quite duality is her best asset and largest problem. The mystic and also the CEO co-exist in a single particular person, making friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will outline her long term legacy.

Will Scentbird keep on being a fragrance staple with neutral branding?

Will her spiritual mission evolve into a mainstream wellness motion?

Can these paths co-exist, or will one particular eclipse the other?

This resonates like a cautionary tale in our age of founder transparency: When beliefs are community, ambition and authenticity walk a fine line.

In a nutshell, Mariya Nurislamova isn't any normal CEO. She's a visionary entrepreneur, a channel for spiritual messages, plus a cultural determine navigating the messy overlap of organization and belief. Her upcoming moves could chart new territory—not merely in fragrance, but in how small business leaders form their identities during the digital spiritual age.